SEO, or Search Engine Optimisation, is the process of improving a website’s ranking in search engine results pages (SERPs) to increase visibility and drive traffic to the website. The goal of SEO is to improve the website’s relevance and authority for specific keywords or search terms, which can result in higher rankings in search results.

For local businesses, SEO is especially important because it can help you attract customers in your local area. By optimising your website for local search terms, such as “best restaurants in [city]” or “plumbers near me,” local businesses can increase their chances of appearing in relevant search results when potential customers search for those terms.

There are several key factors that contribute to a website’s SEO, including:

Content: high-quality, relevant, and useful content that is optimized for keywords and includes internal and external links.

On-page optimization: includes optimizing page titles, meta descriptions, header tags, and URL structure.

Off-page optimization: includes building backlinks from reputable websites and optimizing local business listings on platforms like Google My Business.

Technical optimization: includes optimizing website speed, mobile responsiveness, and site structure.

Overall, SEO is a critical aspect of digital marketing for local businesses and can help them achieve long-term success and growth.