Google Local Business and Google Maps listings are features that allow local businesses to create a profile on Google that appears in search results and on Google Maps. These listings provide important information to customers such as business hours, phone number, address, and reviews from other customers. But many local businesses fail to claim, complete and optimise these essential listings.

Google Local Business listings are important for local businesses because they can help increase visibility and attract new customers. When customers search for a business or service on Google, the Local Business listing will appear at the top of the search results, making it more likely that customers will click through to the business’s website or visit the physical location.

Google Maps listings are also important for local businesses because they allow customers to easily find the business’s physical location, get directions, and see photos of the business. This can help increase foot traffic to the business and attract new customers who may not have found the business otherwise.

In addition, having a Google Local Business and Google Maps listing can also improve a business’s search engine optimisation (SEO) and help it rank higher in search results. This is because Google takes into account the accuracy and completeness of a business’s online information when determining search rankings.

Google Local Business and Google Maps listings are essential tools for local businesses to improve their online visibility and attract new customers.